Frisch's is aiming for a younger customer base. Apparently their old customer base is dying from hypertension, diabetes, and other ailments. No, actually, they are probably pretty well preserved. Eating there every day might wind up saving money on embalming costs down the road.
One of the things I always loved about Big Boy was The Adventures of Big Boy Comics. The food is fine, this is where the chain should be looking to update their clientele.
The comic would feature a couple stories featuring Big Boy, Dolly and the pup, Nugget, some puzzles, games, jokes (so bad they were good (especially while stoned)), craft projects and a kids menu. The stories usually had some educational tidbit or focussed on some morality issue.
The concept was born in 1956 and creative chores were handled by Timely (which later became Marvel) comics with Stan Le and Bill Everett. I guess this made Big Boy a part of the Gay/Jewish Conspiracy.
riiiiiight......
Tying the comic to a website would be a good idea. They have a "Kids Corner", but there is room for a lot more integration. They have interviews, nowadays, with the likes of Brittney Spears and SpongeBob Squarepants. No reason they couldn't be expanding that to more serious people like Christine Todd Whitman. There would be less likelihood of the interviewee going haywire, like Spears.
More science and introductions to foreign language would be nice. Assuming the kid who is into comics would be into manga, an introduction to Japanese would fir real well.
Posting music files on heir website, allowing kids to manipulate ad jingles in software like GarageBand would be pretty cool.
They used to hook up pen pals. Heck, they could do that with a web based message board.
Anyway, suckin' the kids in should be a major goal. After that, the grown ups like the tradition.
Now if they could just bring back the car hop service, complete with clumsy waitresses who spill your milkshake all over the windshield of your car. Seriously, kids love that kind of thing.

Fishwrap story here (for now).