NOW they are talking about their branding & are talking about tossing out 44 years of tradition in an attempt to solidify their branding under one name.
kinda late for that one fellas….
Some people want to keep things consistent. Some people find the name offensive. To the former, changing something after 44 years is not consistent. To the latter, did you ever watch Xena? seriously…
My advice to the Madeira PS is, "Oh, come away from it, Fritz, leave it alone!".
Fishwarp story with goofy opinion meter thingamabob here