Take Your Bike Lane With You

Emily Brooke, a student at the University of Brighton has created BLAZE, a bike mounted laser that projects a bike lane/sharrow image onto the road to alert zombies motorists of the bicycle's presence. It helps with blind spots. It won't do anything for willful blind spots, of course.
I think what it really needs is some way to mark the passing distance to the left of the cyclist and where a car traveling, at some set speed, should begin to move over to accommodate the cyclist. Brooke notes correctly that most bike/car collisions occur when the motorist pulls out in front of the cyclist and her device addresses that quite nicely.
Brooke intends to develop the invention in Massachusetts at Babson College.