This is what Stan Lee did with Marvel Comics (among other things) that catapulted Marvel sales over DC's in the 60s. DC figured it out & did the same, of course, later. It also explains the popularity of Fox News, I guess.
So, what I don't understand is, why the heck doesn't television do this? Once in a while there is a crossover but establishing a real universe where characters of one show are aware of characters & events in other shows & crossovers are more frequent and season finales are so interconnected the viewer HAS to keep the dial on ONE channel?
They'd clean up.
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