Branding Rail

Typical Transit UserCincinnati's Metro is looking for someone to brand the Cincinnati Streetcar.

The Southwest Ohio Regional Transit Authority is seeking proposals for RFP 20-14 for Streetcar Brand Development. Proposal instructions, specifications and contractual terms and conditions may be obtained by contacting SORTA's Procurement Department, Lyndi Bryan at lbryan@go-metro.com.

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Given the horrors of mass transit, the dangerous route the proposed line might take, the fact that it might even go to Price Hill - I imagine horror should be the main theme. Flames, blood, skulls, ominous music, explosions…
Branding Beat offers this.
The idea of frightening the rider is only half of what they need to do. They need to scare the crap out of every ped, cyclist & motorist that might come into contact with the murderous metal leviathan as it screeches along it's tracks.
I'm tellin' ya maaaaaannn, Horror Sells.