He has decided to put signs up in his store windows saying
Notice: This store is politically incorrect, We say Merry Christmas, God Bless America, We Salute our Flag and give thanks to our Troops, Police Officers and Fire Fighters. If this offends you, you are welcome to leave. In God We Trust, Schuler’s Bakery, Trent A. Schuler, CEO/Owner.This goes beyond "Black Owned". Dunno if he thinks this will keep radicalized Islamic terrorists out but he has obviously been severely persecuted and feels he has to lash out at his oppressors.
Schuler's Bakery is an institution in Springfield, being family owned for multiple generations. The city has lost population & wealth and various stores have left town over the years. Macy's, Penney's, Target B Dalton, Walden Books have all left and the Upper Valley Mall was just sold at auction for $2.65M.
Over the years, Schuler's has had to streamline their product line but now they are fed up & have decided that if you don't like saying "Merry Christmas" well, then, fuck you, asshole, we don't need your fuckin' business.
My dad was a business owner, was active civically, politically & religiously but he kept his business neutral - said it was more professional. He was also fairly secure in his beliefs & felt no need to crow about it.
The thing is, people demanding "Merry Christmas" over "Happy Holidays" are not being politically incorrect, they are just fanatics who want to impose their own political correctness on everybody else. Kinda like ISIS?
Well, here's hoping Mr Schuler doesn't start beheading infidels in his shop on Sunday mornings (the day of rest).