But how do we console these embittered travelers?
I suggest giving the fleeced bridge users with some entertainment. yup, holographic robot go go dancers!
With this enticement, people will flock to the new bridge & the incresed use of the bridge will pay off the construction costs in a fraction of the time John, Steve & Ray are predicting. As a bonus, the reduced use of other bridges will cut the amount of maintenance spending that they require. All in all a win win situation for everybody.
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