Strategies

Republicans tend to campaign around buzzwords & associating opposition candidates with a few politicians that they pillory - Obama, pelosi, Reid…
I don't see this being done by the Democrats so much. They never turned the word 'conservative' into a curse word the way Republicans, Like Reagan did.
It surprisses me the Dems kept Pelosi & Reid in their positions of leadership after the last elections because they wer such damaged goods.
Anyway, McConnell, like Chabot & so many other Republicans, has done this with his Senate opposition, Alison Lundgren-Grimes, who, in turn, has gone all Sarah Palin on the boy.
Now, there's an obvious GOP response to this that the SWGOP would get right away, but poor old Mitch didn't seem to get it. oh well...