An ad that ran in the German American weekly, The Fatherland. The paper was administered by agents of the German propaganda machine to persuade Americans to remain neutral or support Germany in it's struggles with England & Russia.
Within a few years, brewers would be condemned for starving allied troops by using too much grain. Brewers & Germans were accused of spying (which the publishers of the paper most likely were). "Budweiser Means Moderation" was part of the marketing brewers used in the era as America gradually inched towards Prohibition.
The illegible type invites people to visit the St Louis brewery.
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