ICANN OKs .XXX

ICANN (Internet Corporation for Assigned Names and Numbers) has okd the use of the .xxx top level domain. They did not approve .gay.
Not everybody was pleased. Somehow some people posting adult content think it will be good for their businesses. Porn traditionally spoofs popular names, titles & stuff. Will people get rich with urls like IBM.xxx or marthastewart.xxx ?
It will certainly make it easier for ISPs & governments to block the sites. This actually appeals to some adult content sites. One of their big problems is dealing with minors stealing their parents credit cards & accessing adult sites by lying about heir age. Parents are frequently less tolerant of the sites that have to deal with canceling charges than they are of their lying, thieving pervo-brats.
It won't bode well in authoritarian countries or in first amendment challenged Hamilton County with it's obsessive morals police like Simon Lies, Phil Burress & their minions in the CCV & OCA not to mention the local throng of Gothardites.
Fox News predicts it will bring an onslaught of porn to the internet. uh, guys? Have you looked at the internet lately? I have no idea why established sites would want to change their addresses or why non adult sites would choose the domain given it's likely banning in a number of markets.
We shall see. The phrase, "Be careful what you wish for" comes to mind.

Politico story here.